UTM Generator
Build UTM-tagged URLs for campaign tracking. Generate links with utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
About This Free Online UTM Generator
Our free online UTM generator builds campaign tracking URLs with UTM parameters. Fill in your base URL and campaign details — source, medium, campaign name, term, and content — and the tool generates a properly encoded tracking link. Each parameter is auto-populated with sensible defaults you can override. The generated URL is ready to use in emails, social media posts, ads, and anywhere you track campaign performance.
Features of Our UTM Generator
- Build UTM URLs with all standard parameters
- Auto-generates lowercase, hyphenated parameter values
- Live URL preview as you type
- Copy generated URL to clipboard
- Common presets for source and medium
- 100% private — browser-only processing
How to Use the UTM Generator
Using this tool is simple and requires no signup or registration. Follow these steps:
- Enter your base URL (the page you want to track).
- Fill in campaign details: source, medium, campaign name, and optional term/content.
- Use the preset dropdowns for common sources (google, twitter, facebook) and mediums (social, email, cpc).
- Copy the generated UTM URL and use it in your campaigns.
Frequently Asked Questions About UTM Generator
What are UTM parameters?
UTM parameters are tags added to a URL to track where traffic comes from. Google Analytics reads these parameters: utm_source (traffic source), utm_medium (marketing medium), utm_campaign (campaign name), utm_term (paid keywords), utm_content (ad content variant).
Are UTM parameters case-sensitive?
Yes. Google Analytics treats "twitter" and "Twitter" as different sources. Our tool automatically lowercase parameter values for consistency, but you can override with your preferred casing.
Can I add extra parameters?
The tool supports all five standard UTM parameters plus any custom parameters you add directly to the base URL before generating.
Why Choose Text Toolbox?
Text Toolbox provides free, private, and instant online text tools. Unlike other text utility websites that require signup accounts or send your data to servers, all our tools process your text entirely in your browser. This means your content never leaves your device — we cannot see it, store it, or share it. Our tools are fast, lightweight, and work on any device with a modern web browser.