UTM Generator
Build UTM-tagged URLs for campaign tracking. Generate links with utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
About This Free Online UTM Generator
Our free online UTM generator builds campaign tracking URLs with UTM parameters. Fill in your base URL and campaign details — source, medium, campaign name, term, and content — and the tool generates a properly encoded tracking link. Each parameter is auto-populated with sensible defaults you can override. The generated URL is ready to use in emails, social media posts, ads, and anywhere you track campaign performance.
Features of Our UTM Generator
- Build UTM URLs with all standard parameters
- Auto-generates lowercase, hyphenated parameter values
- Live URL preview as you type
- Copy generated URL to clipboard
- Common presets for source and medium
- 100% private — browser-only processing
How to Use the UTM Generator
The UTM Generator works right in your browser — no signup, no installation. Follow these steps:
- Enter your base URL (the page you want to track).
- Fill in campaign details: source, medium, campaign name, and optional term/content.
- Use the preset dropdowns for common sources (google, twitter, facebook) and mediums (social, email, cpc).
- Copy the generated UTM URL and use it in your campaigns.
Frequently Asked Questions About UTM Generator
What are UTM parameters?
UTM parameters are tags added to a URL to track where traffic comes from. Google Analytics reads these parameters: utm_source (traffic source), utm_medium (marketing medium), utm_campaign (campaign name), utm_term (paid keywords), utm_content (ad content variant).
Are UTM parameters case-sensitive?
Yes. Google Analytics treats "twitter" and "Twitter" as different sources. Our tool automatically lowercase parameter values for consistency, but you can override with your preferred casing.
Can I add extra parameters?
The tool supports all five standard UTM parameters plus any custom parameters you add directly to the base URL before generating.
Why Choose the UTM Generator?
Developers and power users need tools that are exact and private. The UTM Generator runs its logic locally in your browser, returns results instantly, and never transmits your input — handy when you are working with keys, hashes, or data you would rather not paste into a remote service.